Roland Berger

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The new blueprint for innovation
The latest edition of Think:Act prepares us for innovation in 2025 and beyond while faced with constrained resources and uncertainty across the business landscape.

Roland Berger Trend Compendium 2050
The Roland Berger Trend Compendium 2050 covers six megatrends shaping the world between now and 2050.

Macroeconomic & Geopolitical Analyses
Roland Berger provides you latest insights and analyses to help our clients navigate macroeconomic complexity and geopolitical shifts.

Latest
Network pharmacology: curing by design

In this episode, Prof. Dr. med. Harald HHW Schmidt joins Thilo Kaltenbach to discuss how network pharmacology could redefine disease understanding and accelerate the path to cures.
AI elevates customer service in travel and transportation

Artificial intelligence is radically reshaping customer service in the travel and transportation industry. But unlocking its full potential can be challenging.
Navigating disruption: China's economic model in a world in transition

China's economic trajectory is undergoing a profound transformation. After years of investment-driven growth and export-led expansion, diminishing returns and shifting demographics are forcing a strategic pivot.
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Our Company

Upcoming International Events
- September 2, 2025
  
  Webinar: The Future of Mobility – Key Disruptions in the Automotive Industry
  
  Our Partners Jan-Philipp Hasenberg, Stefan Riederle, and Sebastian Braun are hosting a webinar on "The Future of Mobility – Key Disruptions in the Automotive Industry." Gain valuable insights into the latest developments in autonomous mobility, China's leading role, and current electrification trends. More information is available here.
- September 4, 2025
  
  IMPEX Event Frankfurt
  
  Our Partners Stefan Treiber and Alexander Müller warmly invite you to the Roland Berger IMPEX Event in Frankfurt. Gain valuable insights into successful leadership and communication in transformation and crisis situations. Look forward to an inspiring evening with experts and high-calibre managers from various industries. For further information, please contact Pia Simat.
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Portrait of Maxwell Gustafson

Maxwell Gustafson

Principal

, North America

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Expertise

Industrial Products & Services

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Publications

Engineering Excellence: The hidden driver of automotive profitability

Norman Firchau, Maxwell Gustafson, Sebastian Koper

Article, July 22, 2025

The power of product costing as a value generator across the ownership cycle

Jörg Delhaes, Maxwell Gustafson, Bernhard Weissensteiner

Article, April 16, 2025

Hitting the sweet spot: How to optimize product cost and value

Jochen Gleisberg, Oliver Knapp, Lukas Hofmann

Solution, June 7, 2024

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